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A History Of SEO

Have you ever wondered how long SEO has been around? Most believe it’s been around since the early 90’s, when the first website appeared. Eventually as websites became popular and the numbers expanded, there was a need for organisation. This is when search engines became a necessity. Websites such as Excite, Yahoo and Alta Vista became highly used, but it wasn’t until 1996 that the most recognisable search engine appeared. Did you know that Google was originally called ‘BackRub’? However, this was short term and became the name we know today.

During the early era of SEO, there weren’t many set rules. This meant that quite often spamming was regular, along with keyboard stuffing to try and boost search ranks. Eventually Google would introduce updated algorithms, so relevance was important for any potential customers. Due to SEO evolving over the years, options have been considered by business owners, due to the ongoing changes improving ranking within the internet and keeping a client base interested, therefore benefiting their company and keeping things up to date. To get your Business noticed and found online by potential new customers, you will need SEO services in Devon, call us at Simply Digital for an affordable local service on 01392 409357.

The Importance Of SEO Keywords

When it comes to optimising your website these days, you need to ensure that the keywords are the correct choice for what your business entails. Depending on what you want to do, be it promoting or simply updating your online presence, SEO and keywords are important. Due to Google Algorithm updating, traffic is often driven by keywords, particularly when they up to date and more sophisticated. Using different combinations along with long-tail keywords can be beneficial. Long-tailed keywords put a few keywords that are linked to a particular product together, therefore creating a particular phrase. You could also consider ‘question-based’ keywords, due to their mimicking of natural words, which will be beneficial to both customers and the search engine. You may find the traffic improves, therefore increasing potential sales.

Google notes the quality of content on websites, including what links are used, how easy it is to load it, the design and how popular it is on social media. By using keywords correctly you can ensure the SEO used is doing the right job and therefore being a valuable asset to your business and potential clients. Make sure you don’t overuse keywords by ‘stuffing’ though, as that can actually have the opposite affect. For professional advice on Search Engine Optimization, SEO in Poole, call Simply Digital on 01202 984002.

Core Updates And SEO

Recently Google announced a November core update. A core update is when ranking algorithm gets a notable change, that can affect many indexed pages online. This tends to take place every two or three months in general. These updates exist to help boost quality and relevant data within search results, by rearranging rankings of these web pages. For instance, a web page that originally ranked high may now rank lower after an update and vice versa. As well as core updates, minor ones are also done to algorithm. These small updates allow relevance and quality to improve. These smaller changes don't affect as many web pages, generally affected between 0.1 to 1 percent of searches. These quite often go undetected by admin and are more common than core updates, generally being performed regularly. However, core updates are planned for a long time and can take a few weeks before they start.

SEO can be considerably affected by a core update due to ranking algorithm changing. This can be frustrating if you've spent a long time optimising your website. However, there are ways you can prepare your site for these risks. If you are aware of a core update (Google will announce when they plan to do them) then you can prepare for it. However even without an announcement, you should prepare your website regardless to keep everything up to date. You can make the small changes needed, particularly if you've informed yourself on what sort of websites and pages it will be affecting. Avoid any potentially manipulative SEO ideas (such as spam) as the core update will target this. However, by keeping your content up to date it will help the algorithm recognise your webpage as relevant and fresh. Call us for the very best SEO service in Devon and website design in Exeter.

Common SEO Mistakes Small Business Owners Can Make

If you are a small business owner, then you know that using the correct optimisation for your website is crucial, as well as the right content for people to look for on search engines. This is important to grow traffic and increase the amount of potential customers. Unfortunately some companies ignore the integral SEO guidelines that are needed to give their site a boost. SEO is needed to keep your business relevant and keep customers interested.

SEO needs to be developed patiently as things can’t progress simply overnight. Google algorithms can take a while to confirm the relevant nature of the content of your new website and the quality. Results can take a while to portray how successful it will be eventually. Using Google Analytics can help keep an eye on the performance of your site and the traffic. You’ll be able to confirm what content needs changing and what is or is not working.

One thing you should think about are keywords. These can be important for SEO and having the right keywords can provide the better search results. By keeping the keywords definitive and to the point, they will be able to find what they want and you can gain yourself a new customer! Due to the time it takes some new small business owners ignore these methods. However time and patience is needed to allow your new business to flourish, call us for more details and excellent results on SEO services in Exeter.

The Different Types Of SEO

One type of SEO is on-page SEO, which refers to your website content. It incorporates different ways to optimise single pages. This approach can help search engines to understand the content subject, as well as acknowledging that the site is an important source of interest.

On-page SEO helps to find the optimum keywords to use on a content page. It also publishes great subject matter that focuses on specific keywords. These keywords are used in the correct areas, as well as using ‘meta tags’ for SEO.

Another type of SEO is technical SEO. This is related to the non-content components of your site. It gives ways of improving the structure and build of a website, as well as the legibility and how simple it is for search engines to understand it. It also gives a high-quality user experience, which benefits search engines as they’ll be able to see the quality of the website. This also benefits site readers, as well as contributing towards site traffic. This SEO also helps with website speed, mobile efficiency, indexing, content crawling, website design, data structure and security.

SEO that is off-page, uses methods that help to reinforce the impact and relationship the site will have with others. It can help to grow the reputation of your site, as search engines will decide that it is a dependable source on the internet.

It is best to not just focus on one SEO technique. By using the different sorts aside each other, you will boost your chances of having your business appear on the search engine. By using all the tools you need, you will be able to improve your site and develop a successful optimisation method. For more information and advice on SEO or Website design in Exeter call us today on 01392 409357.

Search Trends Online During Covid-19

This last year has definitely been strange, with the electronic world being used more than ever. More people have stayed home and this means the internet has been a constant source of information and entertainment. More customers have been adapting to shopping online, as well as using the internet for social media and talking to family.

Understandably there has been a fluctuation in internet traffic due to restrictions over the last year such as travel. However certain businesses have found their web traffic increasing, such as companies that do deliveries.

When looking at trends, it is interesting to see what has increased. For instance, cleaning items, gardening supplies, alcohol and food purchases have grown in volume on internet searches, along with online exercise classes and courses.

Google has adapted to the situation by supporting companies throughout the year, with Google My Business allowing them to have Covid-19 updates on their websites. These posts will update customers on changing opening hours and any temporary closures and as restrictions lift these will keep the customers informed. The effect of Covid-19 on SEO and the online world is constantly being watched. Figuring out what is best for the customers and our businesses is important, as we need to stay focused and on top of things as they update and change, call Simply Digital for Web design in Exeter.



Microsoft’s Hologram Experience

A programme that will let people in different areas have an interesting experience using holograms, was announced by Microsoft recently.
‘Microsoft Mesh’ is a reality platform that lets others connect and communicate in a way where it feels like they’re really there. These can include theatre performances, work meetings, and concerts with your family and friends on a social level.

This new way of communicating could also end up being used in schools professionally for learning virtually, as well as at work. Users will be able to have ‘avatars’ at first, and then eventually be able to portray themselves in a photorealistic fashion.

It could be a great way for trainee engineers and medical students to study holographic pictures of models and anatomy, by gathering around in their avatars. Or if they don’t want to work, they could meet up and chat in a virtual world, through their computers, tablets, phones or VR headsets. Microsoft has not yet announced when it will be available, and the price is to be confirmed. For more information on how this can be used to improve your Wordpress website in Bournemouth, call Simply Digital today.

Huawei 5G ban

The decision to ban the controversial Chinese firm Huawei from the rollout of 5G mobile phone networks in the UK has just been postponed. The Culture secretary Jeremy Wright has said that the UK Government is "not yet in a position" to decide how Huawei should be invloved in the UK 5G network. Mr Wright is under pressure from the US, who last month banned Huawei from any involvement with US phone network systems. The US has banned companies from selling any technology to Huawei stating national security concerns.

Mr Wright commenting upon the US decision stated "It could have a potential impact on the future availability and reliability of Huawei's products, together with other market impacts, and so are relevant considerations in determining Huawei's involvement in the network".

Chinese Hacking News

Chinese hackers are believed to have targeted universities in the United States of America to attempt to obtain military information with at least 27 universities being targeted. Maritime military technology was the focus of the hacking, as said by the cybersecurity defence unit. It is believed that Canada and Asia may also be suspect to a cyberattack.

University networks were in danger as the hackers used spoofing techniques in order to act as partner institutions and universities. It is thought that the hackers known as Mudcarp, APT40 or Leviathan were potentially behind these attacks.

Mudcarp may have a part in these cyberattacks due to their relationship with oceanographic research institutes in the United States. Leviathan are keen on university research institutions as well as maritime industries, although, some of the attacks have been traced to shipbuilders in the United States in the last few years. Leviathan have also delivered malicious emails containing an attachment named “Torpedo recovery experiment”, there would be Microsoft Excel and Word documents included which contained major viruses due to the inclusion of a payload.

China has denied taking any part in cyberattacks that have taken place against the US and other countries.

If you are concerned about how to keep your business website safe in the face of these and other online threats, call one of our team today, we can advise upon the latest styled Wordpress websites in Exeter and Poole, built to your own requirements.

Virtual Reality technology reducing fear of heights

Fear of heights affects one in five people, most never receive any treatment for this and the impact on their lives can be significant. Oxford University’s spinout Company Oxford VR is developing a range of treatments using virtual reality to help people overcome their fears.

The programme consists of a computer-generated virtual coach who can interact and converse with the client via voice recognition technology. A randomised trial of one hundred people showed that more than 68% that underwent the treatment reported a significant reduction in their fear and one month later a survey revealed that 69% of the participants reported their fear was no longer a problem.

Your website is your online brochure using the content to promote your site is a good way to attract visitors to your site. Ask Simply-Digital how to get more traffic to your website.

Security now a priority

The growth in the use of mobile phones and tablets has probably exceeded most people’s expectations. With more than 4.02 billion people regularly using the internet to connect with each other, socially or for business there seems to be no sign of it slowing down. New ideas and technology are being introduced to the market almost every day with exciting innovations that are changing many people’s lives for the better.

If you are a company, embracing the technology and using it to promote your business is essential if you want to be successful. The majority of people in the UK use their smartphones or tablets to search online for products and services, so having a mobile friendly website is a must.

Employ a good Web Design company to build your website with the latest coding so that it not only looks good, but loads quickly and is easy to navigate. Security should be a priority. Google actively promotes sites that are secure. Installing an SSL or green padlock certificate on your website proves to your potential customers that they are in a safe browsing area. Chrome, Safari and Firefox are actively warning potential visitors that the site they want to visit may be unsecure if there is not an SSL Certificate attached to it.

Search Engine Optimization is the final step and arguably the most important when you are having a website built. Without SEO your website will sit in the ‘cloud’ waiting to be found. There is much more to a website than what you see on your screen, the real magic is behind the scenes coding your site so that the web crawlers can match you up with a search term typed into Google. For SEO services in Southampton contact Simply Digital who specialise in helping websites get found on Google.

Personal Data In The Technological Age

Since the Cambridge Analytica scandal, data protection has become serious business. The collection of personal data has expanded beyond what anyone could have imagined.

In the technological age, our constant internet connections, fitness trackers and social media attachment is making collecting our personal data easier, which is increasingly being exploited by corporations and governments.

These data collectors try to convince us of an easier, more convenient lifestyle, taking in our characteristics, behaviours and relationships however the risk of misuse is a major concern.

The political firm Cambridge Analytica is a prime example of personal information being misused as they obtained political opinions of over 50 million Facebook users in attempt to influence voter behaviour in the 2016 US presidential election.

The fear for consumers at this stage, even since the European General Data Protection Regulations act is the quantity of data companies have about us and that data already collected could still be leaked. For example, Acxiom analytics which collects and analyses product purchase data has collected data related to private personal healthcare, even though they have no access to healthcare data.

Privacy does not have to be the inevitable price of technology, in fact technology can enhance privacy better than traditional controls whilst continuing to maintain accuracy of analysis. When thinking about personal data and technology, it is important to frequently review and adapt practices to address new risks and protect your personal data.

To find out more about Social Media services, website security or GDPR, talk to Simply Digital today.

Keeping your WordPress website up to date in Exeter

WordPress websites are now the most popular websites worldwide, but many owners are unaware of the dangers of not keeping their WordPress websites up to date. Hackers are always looking for weaknesses in the WordPress platform, so the Engineers are constantly updating the platform to stop them. WordPrss produce an update in the form of a latest version (we are currently on 4.9.4 ), these updates keep the websites safe from Hackers who seek to enter the website to spread spam and illegal adverts.

WordPress websites are very often built with added modules or plugins, and it is the plugins that are particularly susceptible to hackers if they are not kept updated. Finally, WordPress websites will regularly need their scripts updated for the same reasons. If you need to speak with someone about website security for your WordPress website, or would like a Wordpress websites in Exeter call 01392 409357

Attract more traffic to your website

Ask yourself what your website is for, you need to have a clear idea of how your website can help your business be more successful, in order to attract more traffic to your website. It is also important to understand how people search online and what they are looking for. A recent report shows that there are normally three things people are looking for when they go online.

  • Navigational: drives the searcher to a pre-determined destination.
  • Commercial Investigation: aids researching and implies a future transaction.
  • Transactional: aids the searcher in making a purchase or completing a specific task.

Strategy

The strategy of your website should be to provide clear, relevant information and give them a reason to buy from you. Look at your site from their perspective. Your website should give the answers and information you would need to make a purchase? Is it easy to navigate? Are your full contact details easy to find?

Intentions

People who search online may be looking to buy, but not always straight away, so understanding your market place and what these visitors require, you can adjust your content to answer their questions in a clear, relevant and direct way. If your website is user friendly and gives the answers they are looking for chances are they will bookmark it and return at a later date.

Improvement

Look at your website content and identify new areas for improvement spend time rewriting all your content. Try to use trust-building words and factual information to back up your claims and your focus should be more on the reader’s experience with your content. If you do this you will naturally show the search engines that you’re site is relevant.

Build quality Content

Getting people to believe what you say in your website content is vital if they are going to buy from you. A good way to do this is to supply proof in the form of photographs, video and reviews. Most people's purchases are recommendations from research backed up by reviews. Try to focus on providing facts in your content to prove to your audience that you understand why they have visited your website and you have given them the answers they are looking for. For more information on content and website design in Poole, call Simply-Digital today.

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